So, you and your team have spent the last few weeks, maybe months, brainstorming the next product that will put your...
How To Come Up With A Product Name
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How to Brand Myself
Self-branding can make you stand out in a career field. It will help people, including potential employers, build a...
How to Make a QR Code For a Link
QR codes have been popping up all over the place. They can be found in restaurants, on banners, and even featured in a...
How Social Media Attracts New Employees to Your Business
Today, the hunt for premium talent is ever-competitive. Companies offer wild startup bonuses, unmatched benefits, and...
Television and OTT in 2022 – What’s the better investment?
Did you know the first television commercial aired in 1941? The 10-second black and white advertisement was published...
How to Use QR Codes with Google Analytics
QR codes are everywhere, from restaurant menus to flyers and even in digital advertising. They are a great way to...
Branding: Expectations vs. Reality
Branding can sometimes be difficult to understand and take hold of for you or your organization. It's always good to...
How to Measure Branding Campaigns
One of the long-standing questions about branding and building a brand is how to measure branding campaigns....
How do I create a brand strategy?
So, you already know how important it is to focus on your brand long-term, so how do you plan a strategy with relevant...
How Do I Explain Building a Brand to My Boss?
In marketing, we hear "branding" and "building a brand" used more and more by marketing consultants, content creators,...